No defined visual brand identity or messaging strategy.
Lack of integrated systems for client scheduling and communications.
Difficulty in building brand awareness and competing in the crowded nonmedical transportation space.
Our approach
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Client Overview
Brand Strategy and Identity: We developed a professional yet approachable brand identity, including a polished logo, cohesive design elements, and messaging that resonated with their audience..
Systems Integration: To improve operations, we implemented systems like online scheduling, automated communications, and a backend dashboard, creating a smoother experience for both clients and staff.
Digital Presence: A modern, user-friendly website became the centerpiece of their digital transformation, featuring intuitive navigation, SEO-optimized content, and resources to educate their audience.
The challenge
PROJECT SCOPE: BRAND STRATEGY | Brand Identity | Web Design | SYSTEM INTEGRATION
Allen & Greene Transportation
Allen & Greene Transportation provides a safe, reliable and friendly transportation solution for doctor visits, hospital discharges, dialysis treatments, and other medical appointments. They offer door to door services with well-maintained wheelchair lift vans to ensure our passengers arrive safely to their destination.
Their goal was to create a professional and clean brand from the start that would allow them to gain partnerships and hospitals, nursing homes, etc.
When Allen and Green came to us, their existing operation was essentially invisible in their competitive market. They lacked a professional identity and the digital tools required to build trust with their target audience and efficiently manage their business operations. Without established processes, they couldn’t deliver a seamless experience for clients or stand out from competitors
