It’s always hard to know when it’s time to rebrand! Take it from me…I’m not only a creative that has 90 million ideas a minute, BUT I also rebrand others. This means I am constantly creating designs that sometime leave me wanting to rebrand myself! lol However, I know that would not be smart or feasible because I’m looking to build brand recognition AND I don’t have a plausible reason to rebrand again.
With all that being said, I want you to know five key indicators that it’s time to rebrand…
1.) You’re not reaching your target audience.
You are not appealing to the people you want to work with. This could be for a number of reasons, but often times it’s due to you not being clear with your messaging and/or targeting EVERYBODY. When you make these mistakes you have a hard connecting with the people that you love to work with. These are the people who value your product or service, and have no problem with your price.
2.) You’re offering new products and services that don’t align with your current brand.
Always evaluate the new products or services being added to your offerings simply because you need to know whether it makes sense. Will your current audience need it? Will it solve their problem? Will they be completely confused?
3.) You look like everyone else in your market!
Oftentimes when we first get started we research the market, and end up creating a “trendy” look and/or a similar business model based on our competitors. We forget about the our key differentiator and assume that what works for them will work for us. WRONG! You won’t standout, and your client will ONLY compare you based on price as opposed to other factors like value.
4.) You don’t have a real brand identity.
In other others, you put the cart in front of the horse. You were so excited to get your product or service out to the world that you forgot to strategize beforehand. You didn’t get clear on the plan. Instead you skipped over the process of understanding the foundations of your brand. I’m talking about your mission/vision, brand voice, brand personality, etc. All of these things should come before you jump into the pretty…logo, colors, website, etc.
5.) You’re struggling to raise your prices.
I know this is a tough pill to swallow, but people do judge you/your brand on your appearance. It’s called first impressions, and you typically don’t get long to make them. If you come across as unprofessional, cheap, or unorganized, clients won’t go for premium prices. They may not view you as an expert or see the value in your services so in turn they don’t buy or they try to negotiate your price.
There’s so many other signs that indicate it’s time to rebrand, but these five tend to come up the most. As you grow as an entrepreneur, small business owner, or industry leader you need to keep in mind that your brand has to evolve with you. Therefore, it’s a good idea to revisit your road map to know where you’re going, and adjust when you realize you current track doesn’t align.
If you need help with that, feel free to reach out! I’d love to schedule a complimentary call to see whether you need a brand audit or if you’re ready to truly rebrand.
