The challenge
Brand strategy and positioning
Cohesive visual identity
Custom Wordpress website with optimized copy
CRM, email marketing, etc integration for seamless client experience and workflow
On-page SEO implementation (metadata page descriptions and titles, schema, internal links)
Custom blog setup & formatting. Monthly SEO-optimized blog posts (2/month)
Keyword tracking & content performance reporting
Contact form setup & automation for inquiries
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Our approach
Outdated website design that didn’t match the quality of care they provide.
Low local search visibility and weak branded searches.
Minimal content strategy — no blog presence, limited Search Engine Optimization (SEO).
Inefficient lead capture and communication tools, with little automation or workflow structure.
Beckner Counseling
PROJECT SCOPE: BRAND STRATEGY | Brand Identity | Web Design & Maintenance |
SYSTEM INTEGRATION | SEARCH ENGINE OPTIMIZATION (SEO)
Client Overview
Beckner Counseling is a therapy and counseling practice based in Leesburg, VA. They provide high-touch, compassionate therapy services and wanted their online presence to reflect the warmth and professionalism of their in‑office experience. Their goals included increasing local visibility, attracting more organic inquiries, and building trust with current and prospective clients.
- Appeared in Google search results more than 341,000 times, helping more potential clients discover Beckner Counseling when searching for mental health services.
- Generated over 4,500 visits from people who found Beckner Counseling through Google search, helping connect more prospective clients with the practice.
- Achieved first-page Google rankings for high-value therapy and counseling keywords, helping more prospective clients discover Beckner Counseling online.
- Increased new client inquiries by 50%, helping Beckner Counseling expand its clinical team and serve more clients.
What began as a website redesign quickly evolved into a visibility engine. With consistent blogging and optimized content, Beckner Counseling not only stands out visually but now ranks alongside top competitors in local search.
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- The improved design and clarity of messaging contributed to a significant increase in qualified client inquiries.
- Organic search is now the top traffic driver, thanks to a blog strategy that began producing results in just 6-8 weeks.
- With a strong SEO foundation and content strategy in place, Beckner Counseling has become one of the most visible local providers in their niche.
Strategic Impact
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Want an inside look at how we partner with Beckner Counseling? Listen as Dylan shares her experience going through the full brand transformation!