Beckner Counseling is a therapy and counseling practice based in Leesburg, VA. They provide high-touch, compassionate therapy services and wanted their online presence to reflect the warmth and professionalism of their in‑office experience. Their goals included increasing local visibility, attracting more organic inquiries, and building trust with current and prospective clients.
Client Overview
PROJECT SCOPE: BRAND STRATEGY | Brand Identity | Web Design & Maintenance |
SYSTEM INTEGRATION | SEARCH ENGINE OPTIMIZATION (SEO)
Beckner Counseling
Outdated website design that didn’t match the quality of care they provide.
Low local search visibility and weak branded searches.
Minimal content strategy — no blog presence, limited Search Engine Optimization (SEO).
Inefficient lead capture and communication tools, with little automation or workflow structure.
Our approach
VIEW LIVE WEBSITE
Brand strategy and positioning
Cohesive visual identity
Custom Wordpress website with optimized copy
CRM, email marketing, etc integration for seamless client experience and workflow
On-page SEO implementation (metadata page descriptions and titles, schema, internal links)
Custom blog setup & formatting. Monthly SEO-optimized blog posts (2/month)
Keyword tracking & content performance reporting
Contact form setup & automation for inquiries
The challenge
MEASURABLE RESULTS
- “Therapist Leesburg VA” ↑ 38%
- “EMDR therapy Leesburg VA” ↑ 367%
- 74% increase in Google search impressions
- 25% more organic clicks
- Organic search became #1 traffic source (806 sessions)
- Keyword improvement:
- Branded search growth (people actively searching for “Beckner Counseling”)
INSIGHTS & WINS
- Blog content began ranking within 30–45 days and is continuing to climb.
- Branded terms saw increased traction, a sign of growing visibility and word-of-mouth recognition.
- “About” and “Rates” pages had the highest engagement, reflecting alignment with client priorities.
- Our automated inquiry system improved lead quality and reduced spam.
Strategic Impact
- The improved design and clarity of messaging contributed to a significant increase in qualified client inquiries.
- Organic search is now the top traffic driver, thanks to a blog strategy that began producing results in just 6-8 weeks.
- With a strong SEO foundation and content strategy in place, Beckner Counseling has become one of the most visible local providers in their niche.
VIEW LIVE SITE
What began as a website redesign quickly evolved into a visibility engine. With consistent blogging and optimized content, Beckner Counseling not only stands out visually but now ranks alongside top competitors in local search.
REAL CLIENTS. REAL RESULTS
Want an inside look at how we partner with Beckner Counseling? Listen as Dylan shares her experience going through the full brand transformation!