Function-N-Fitness had outgrown their original brand and website. It didn't really reflect were they are in business or where they're going.
Their previous digital presence lacked the authority, clarity, and client-centered structure needed to position them as leaders in the highly specialized wellness market.
The messaging was fragmented, services were difficult to navigate, and their systems did not support a seamless client journey—making it harder to attract and onboard high-value clients.
Our approach
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Function-N-Fitness is a boutique wellness studio specializing in post-rehabilitation personal training and massage therapy. Led by Shannon Curvey and her team of certified experts, Function-N-Fitness helps clients restore strength, improve mobility, and live pain-free through a holistic, client-centered approach.
We led Function-N-Fitness through a strategic rebrand designed to align with their growth goals and build deeper trust with their target audience.
Client Overview
Clarifying brand messaging to highlight expertise in rehabilitation-focused wellness. Ultimately repositioning the brand as a trusted provider of integrative wellness solutions, not just fitness services.
Designing a clean, modern brand and website with a professional yet approachable aesthetic. This. entailed simplifying service navigation and focusing on outcomes clients care about (pain-free living, strength recovery).
Integrating scheduling systems to streamline client booking and intake.
The challenge
