A professional brand presence that built instant trust and visually reflected the warmth, nourishment, and expertise behind her work.

Messaging that clearly communicated her unique connection between trichology, holistic wellness, and plant-based nutrition.

Seamless digital systems to support client education, engagement, and bookings.

Our approach

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We partnered with Gwen through every phase of building Nourished from the ground up, providing a true full-scale brand development experience. We focused on:

Client Overview

Conducted a comprehensive brand strategy session to clarify Gwen’s unique positioning, ideal audience, and brand messaging—laying the foundation for a brand built for long-term growth.

Designed a cohesive visual identity that reflects natural wellness, healing, and empowerment—capturing the essence of Nourished across every touchpoint.

Provided creative direction for brand photography to ensure visuals felt authentic, aspirational, and aligned with Nourished’s holistic mission.

Built a clean, modern, user-friendly website that educates visitors, showcases wellness resources, and supports future e-commerce expansion.

Integrated Practice Better (EHR platform) to create a seamless client journey—from initial inquiry and scheduling to streamlined onboarding and client communications.

Developed lead-generation resources and implemented Flodesk email marketing to nurture prospective clients, deepen education, and drive ongoing engagement.

The challenge

PROJECT SCOPE: BRAND STRATEGY |  Brand Identity | CREATIVE DIRECTION | Web Design | SYSTEM INTEGRATION

Nourished

Nourished is a holistic wellness brand founded by Gwen Fields, a certified trichologist and plant-based nutrition consultant. Gwen’s unique expertise bridges the gap between scalp health, internal wellness, and plant-based nutrition—offering a comprehensive, integrative approach to healing from the inside out.

Because Gwen’s brand was being built from the ground up, there was no existing identity, structure, or systems in place. She needed:

The Transformation

Instant Professional Credibility: Gwen launched with a polished, confident brand that immediately set her apart in the wellness industry.

Streamlined Client Experience: Clients can now easily learn, book, and engage through a seamless online journey—reducing admin time and boosting trust.

Aligned Brand Mission: Every touchpoint—messaging, visuals, digital systems—now reflects Nourished’s holistic wellness philosophy.

Scalable Growth Path: With a strong foundation in place, Gwen can now expand into additional offerings like online programs and product sales confidently.

Empowered Brand Presence: Gwen feels fully aligned with her brand’s message and presentation, allowing her to step into thought leadership in her space.

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Client Testimionial

Working with Dreamcatcher Creative Studio was truly a dream come true. As someone transitioning from a brick-and-mortar business into the online wellness space, I knew I needed expert guidance—but I had never worked with a brand strategist before. Teiara delivered the total package: from brand colors, fonts, and logo to copywriting, website design, integrations, and clarity around my ideal client and brand vibe—everything was aligned.

Because of this intentional foundation, my brand feels polished and it authentically reflects my holistic wellness philosophy at every touchpoint
 
This partnership didn’t just help me start—it set me up to grow. With my systems in place and my message clear, I now feel empowered to expand into programs and products with confidence. My brand identity has become a priceless pillar to build on, and I’m so grateful for Teiara's support and strategy that brought it all to life.

--GWEN